Scion was a youth-oriented brand of cars that was created by Toyota in 2003 and was aimed at the millennial generation. The brand was marketed as a new, cutting-edge, and affordable option for young people looking for stylish, innovative vehicles. Some of its most popular models included the Scion xA, the Scion xB, and the Scion tC. The brand was known for its focus on design and customization, and it offered a wide range of customization options for its vehicles, including performance upgrades, audio systems, and interior accessories. Despite its initial popularity, Scion faced declining sales in the mid-2010s, and Toyota decided to discontinue the brand in 2016. Many of the vehicles that were previously sold under the Scion nameplate are now sold as Toyotas, and the brand’s legacy continues to influence Toyota’s approach to marketing and design.
TORRANCE, Calif. (Jan. 29, 2013) – Driver Andrew Comrie-Picard and co-driver Jeremy Wimpey earned Scion…
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Rear-Wheel Drive Sports Car starts at $24,200 Low center of gravity and lightweight design achieves…
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Cobo Hall, Detroit, Mich. January 9, 2012 Jack Hollis, Vice President of Scion North American…
DETROIT, Mich., January 5, 2012 – Scion, the youth brand of Toyota, will be bringing…