Woodcliff Lake, NJ – December 22, 2012 (Updated)… As a follow-up to yesterday’s ad in The New York Times, MINI published a “correction” ad today, acknowledging that the world did not, in fact, end. Fans are encouraged to still take advantage of the $0 to Motor Lease, though in light of the world not ending, they will have to make the related payments.
December 21, 2012 – MINI USA Ad Acknowledges End Of Mayan Calendar.
The day has arrived – the last one noted on the Mayan calendar. In MINI’s eyes, it’s another reason to have some fun.
This morning, MINI USA placed a full page ad in TheNew York Times, with the headline, “Well, So Much For The 2014 Models.” The supporting text suggests that interested customers hurry to their local MINI dealership, as it could be their last chance to motor in the MINI they have always wanted (and if it really is the end, they will never have to make a payment).
To coincide with the ad, MINI USA’s social media pages will seek candid responses from fans about where they would want to motor if indeed it was the last day. Fans will also be able to print signs for their MINI’s rear window, including one that reads, “I don’t brake for zombies.” To learn more about MINI USA’s December 21, 2012 fun, visit our Facebook page at: facebook.com/miniusa.
“Initiatives like these allow MINI to engage the community with something topical, such as declaration of the end of the world, and use it as an opportunity to add a smile to people’s face,” said Lee Nadler, MINI USA Marketing Communications Manager. “MINI is an instigator of optimism, a brand that zigs when others zag, and this year we’re taking a different position in the industry’s usual end-of-year promotions.”