Crewe, 8th May 2012: Bentley Motors has today announced the appointment of Alice Wei as PR Director of the Greater China Region. She will report to Michael Baumann, Bentley’s Director of Communications and Till Scheer, Regional Director of Bentley Greater China. Alice officially joins the company today.
Alice has more than 10 years’ senior level experience of automotive public relations in China. She joins Bentley from Ferrari Maserati China where, as PR & Communications Manager of Maserati for the Greater China Region, she was responsible for the corporate and product PR communications strategy as well as social media and advertising. Alice was previously the PR and Communications Manager for the Ferrari brand. Prior to this, she worked for Kodak China as PR Supervisor and for a joint venture of Microsoft China as Senior PR Specialist. Alice began her career in 2000 as a journalist at STV in Shanghai and later TVB in Hong Kong.
Commenting on the appointment, Michael Baumann, Director of Communications said:
“I would like to welcome Alice to the worldwide Bentley PR team at this exciting time in the Company’s history. China is now Bentley’s largest market and Alice will be responsible for overseeing Bentley’s PR strategy and media relations, helping to build on our recent sales success and further expand Bentley’s brand awareness. She will also play a key role in communicating our latest products including the new V8 Continental range in our Number One market.”