NISSAN ‘GETS YOU TO THE GAME’ DURING THE ORANGE AFRICA CUP OF NATIONS 2013
Innovative campaign connecting fans across Africa with their football heroes
SOUTH AFRICA, JOHANNESBURG (10 January 2013) – Nissan is inviting football fans across the African continent to send messages of support to their teams taking part in the Orange Africa Cup of Nations 2013, kicking off in South Africa on 19 January.
As the exclusive Official Automotive Partner for Africa’s premier football event in 2013 and 2015, Nissan will gather and deliver supporters’ messages to the 16 teams before they take to the pitch to represent their countries in Africa’s biggest sporting spectacle.
As part of Nissan’s ‘Let’s get you to the game’ campaign – aimed at connecting fans with their football heroes – the company will send a fleet of Qashqai fan cars to popular public locations in cities across Africa, on which supporters can write their messages.
Ahead of the tournament, Nissan will deliver this very special fleet of cars to the competing teams to ensure supporters who cannot make it to the stadiums in person are still represented among the cheers, chants and vuvuzelas.
Those who are unable to write their messages on a fan car are not left out. Nissan has set up a special ‘mobisite’ that fans can easily access on their mobile phones to send their personal messages of support.
By logging on to afcon.nissan.co.za supporters can be part of the Orange Africa Cup of Nations excitement, regardless of where they are in the world. The messages posted on the mobisite will be displayed at the various football stadiums around the country to be shared with match-goers during the tournament.
“Football has always been a strong unifying force for the African continent,” said Mike Whitfield, managing director of Nissan South Africa. “As the Official Automotive Partner for the Orange Africa Cup of Nations this year and in 2015, we are exceptionally pleased to be part of the team that brings to the people this sport that touches the heart of so many, and reaches across the continent.
“We believe that our ‘Let’s get you to the game’ campaign is an innovative and great opportunity to connect football fans in an exciting manner with their heroes and further unite the people across the continent.”
He added that the partnership with Orange Africa Cup of Nations provides great impetus to Nissan’s strategy to continue growing the Nissan brand and its market share in Africa. “Creating such a positive association with the brand on the continent is as important to Nissan as the launch of a new vehicle in the market.”
Nissan is also sponsoring the Olympics and Paralympics in Rio, Brazil in 2016.