- Daimler is promoting the Brazilian Carnival in São Paulo with Mercedes-Benz trucks as lead vehicles for the floats
- Atego, Actros and Axor trucks are staged by the samba school “Escola de Samba Sociedade Rosas de Ouro”
- Daimler is committed to social integration and culturaldiversity in Brazil
A strong showing for the medium- and heavy-duty Mercedes-Benz trucks in Brazil: At this year’s carnival in São Paulo, Daimler’s subsidiary Mercedes-Benz do Brasil provides five trucks as lead vehicles for the carnival floats.
The tradition-rich samba school „Escola de Samba Sociedade Rosas de Ouro” sets the stage with the five Mercedes-Benz truck models Atego, Axor and Actros. The carnival show presents the cultural diversity of selected volk festivals worldwide to the public.
“The carnival is a big event in Brazil because it brings together people from different backgrounds. Cultural diversity is important for us and is a daily reality for a global player”, emphasizes Jürgen Ziegler, President of Mercedes-Benz do Brasil and CEO for Latin America. “With our participation in the Brazilian Carnival parade we are paying homage to our corporate responsibility and the promotion of culture.”
This year, about 200 Mercedes-Benz employees and their families take part in the São Paulo carnival parade with the samba school. In addition, Mercedes-Benz do Brasil is sponsoring the carnival costumes for the members of “Escola de Samba Sociedade Rosas de Ouro.”
About Mercedes-Benz do Brasil
In the São Bernardo do Campo plant, Daimler AG produces trucks, bus chassis and aggregate systems such as engines, transmissions and axles, as well as truck driver cabs. Another location is Juiz de Fora, which is also included in the Mercedes-Benz worldwide commercial vehicle production network. Since 2012, the plant produces the Mercedes-Benz Actros and the light-duty truck Accelo for the Latin American market to enable the full utilization of future growth potential.
