Mopar® and Fiat Group Automobiles Service together to provide global integration to customers
One of the biggest players in the market, with more than 500,000 accessories listed in the catalogue, 2,000,000 sq. m of total spare parts warehouse floor space and over 400,000 orders each day
A wide range of accessories for customising your car so it is truly unique
Extended Warranty and Road Assistance, solutions for driving with peace of mind
Top quality products in the Fiat Group Automobiles and Jeep® merchandising line
The new division for Europe, the Middle East and Africa (EMEA) of Mopar®, the Chrysler Group LLC and Fiat S.p.A. brand that handles the Service & Parts and Customer Service operations, is taking part in the 82nd Geneva International Motor Show to be held from 8 to 18 March. At the same stands housing the Group brands, the public will have the opportunity to see an extensive range of products offered to customers both at the time they purchase a new vehicle and in the later stages to personalise it with special services and accessories.
In particular, the Mopar® exhibition focuses on three areas of great value and interest in the aftersales area: the worlds of accessories, merchandising and Extended Warranty and Road Assistance.
Mopar® and Fiat Group Automobiles Service: providing global integration to customers
The partnership between Chrysler Group LLC and Fiat S.p.A. continues with the diffusion of the Mopar® brand in Europe, Africa and the Middle East while integrating services, spare parts and customer service programmes able to make support to Dealers and Customers even more efficient on a global scale.
The new commercial strategy is the natural consequence of the sharing of many mechanical parts by the two car makers, and allows global distribution to be rationalised with a resulting operational efficiency.
Established in 1937, Mopar® made a name of itself with a range of top performance components for racing cars from the 1960s.
Mopar® celebrated its 75th anniversary precisely this year, and has emerged as one of the market’s leading players, today increasingly integrated with the Fiat Group Automobiles lines of business.
A single international organisation that can already take pride in truly amazing figures:
a widespread presence with distribution in over 120 European countries
more than 50 distribution centres
more than 45 sales offices
more than 20 customer call centers
more than 500,000 spare parts and accessory components listed in the catalogue
more than 2,000,000 sq. m of total spare parts warehouse floor space
more than 11,000 delivery addresses
more than 400,000 orders every day.
Figures that very well demonstrate the efforts Mopar® puts forth to satisfy the customer in the best possible way, with about 70 million Chrysler Group and Fiat vehicles estimated on the road.
The integration process was put into motion with the new “packaging” that will distinguish all of the new products. It will incorporate the name Mopar® and the logos of the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep®, Lancia, SRT and RAM brands.
A wide range of accessories for customising your car so it is truly unique
The areas dedicated to Fiat, Lancia, Alfa and Jeep® are set up with several exhibition structures for accessories and merchandising.
Specifically, the public can admire a selection of accessories available for models which are mostly best suited to personalisation: Fiat Panda, Alfa Romeo Giulietta, the Lancia range (with particular focus on the Ypsilon) and the Jeep® Grand Cherokee, Compass and Wrangler.
The Fiat brand, whose values refer to the “Energy, fun, pop & easy” concepts, is presenting colourful roof racks and mirror covers, steel air valve caps bearing the Fiat logo, carpet mats with the model’s logo, pockets on seat backs, rear coat hanger.
Dictated by “Performance, comfort, security & agility”, the Alfa Romeo brand is presenting the Giulietta model with an exclusive sports kit featuring a carbon spoiler and mirror fairings, 18″ alloy rims, carbon gear lever knob with aluminium gear plate, carbon dashboard insert, carpet mats with logo, aluminium pedal unit, footrest and fuel cap, and steel air valve caps bearing the Alfa Romeo logo.
To further enhance the value of “Style Substance Attitude”, the Lancia brand is presenting a complete customisation range for all of its cars: black side skirts, carpet mats with the car’s logo, chrome-plated exhaust tail pipes, glossy black trunk liner and two-tone 16″ alloy rims. What is on the other hand specific for each model is the “Blue&Me Tom Tom LIVE” navigation system (for Ypsilon); carpet mats and aluminium kick plate, both with the car’s logo, and protective boot liner (for Delta); carpet kick plate and mats, again with the car’s logo, are for the Voyager and Thema.
Lastly, Jeep® – the brand known the world over for its values of “Liberty, wild spirit & adaptability” – is offering black exhaust pipes and a built-in rear dam on the Grand Cherokee. A special series just for the Wrangler called Mountain is also distinctive. It features a black engine cover, specific grab handles, rubber mats and rock rails for tackling all off-road conditions. The Compass Overland, offered with rear parking sensors and stainless steel kick plate, completes the Jeep® brand line-up.
Extended Warranty and Road Assistance, solutions for driving with peace of mind
The Services offer also includes a wide range of services available for the entire EMEA area and for all Group brands, in addition to being sold both by the official sales network and authorised workshops.
Although they adapt to a large degree to the various local situations, the services belong to several “families”:
Customer protection from both mechanical and electrical and electronic faults. The new programme protecting against faults unites extensive coverage with a duration of up to 8 years (including the manufacturer’s warranty) and has unlimited mileage for the cars. It is now being launched throughout Europe.
Prepaid scheduled and extraordinary maintenance programmes so the customer is left with only driving pleasure, without any other worries. The prepaid service coupons, which can also be combined with consumable parts replacement, can be subscribed to at the time the car is purchased or afterwards. There is a wide selection of options and sizes to make the service truly tailor-made. In this way the Official Network services the car with original spare parts, and the customer has nothing to pay. Not only, but you can benefit from a great discount on spare parts by purchasing the maintenance programmes, which makes them a really good buy.
Seasonal check-ups that can be purchased individually or in a coupon book. Having his car checked periodically by an expert technician of the Official Network lets the customer enjoy a car that is in perfect shape. Seasonal summer and winter check-ups, in addition to the “Green Check-Up” to keep the car in eco-friendly conditions, are now available.
The launch of the new programme protecting against mechanical breakdowns was completed in Switzerland in January 2012. This programme comes on top of the three-year warranty the manufacturer already provides. Not only is it economically advantageous, but the new service boasts unlimited mileage, up to eight years of validity and a wide level of coverage.
Top quality products in the Fiat Group Automobiles and Jeep® merchandising line
Visitors to the Geneva Motor Show will have the chance to find out all about the Fiat, Alfa Romeo, Lancia and Jeep® merchandising line on display at the respective stands. Thanks to the licensing strategies launched in partnership with large specialised companies, in recent years Fiat Group Automobiles has developed a series of branded products designed as direct communication tools with acquired and potential customers. These top quality and highly original products are shown in the official catalogues. They are grouped by thematic areas such as, to name just a few, Clothing, Style Accessories, Design, Technology, Items and Heritage.
They are all items conceived and produced for fans of the Group brands. It is an exclusive collection that expresses and portrays a lifestyle capable of intriguing the whole world.
About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand. With the creation of the Chrysler Group and Fiat S.p.A. partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat S.p.A., Mopar’s global portfolio includes more than 500,000 parts and accessories which are distributed in more than 120 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat S.p.A. brands.
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat S.p.A.vehicles — a direct connection that no other aftermarket parts company can provide.
75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded and now includes technical assistance and customer support.
