Launches its new brand initiative mb. Inspired
Launches India’s most powerful open-top car: the SLS AMG Roadster
Presents the all New M-Class
Showcases the future design cues through Concept A-Class & Fuel Cell technologies.
Showcase the largest display with 18 cars ranging from S-600 pullman to DTM racing cars & live STARDRIVE demonstration.
New Delhi: Mercedes-Benz today utilized the Auto Expo to launch a new platform apart from launching 2 new cars.
Auto Expo 2012
Mb.Inspired: The philosophy of Best or Nothing has always inspired Mercedes-Benz as a guiding philosophy. It has not just inspired Mercedes-Benz in pioneering many innovations, it has also helped Mercedes-Benz vehicles to be the best in the auto industry and many more. Mercedes-Benz would be promoting this philosophy in India through the mb.Inspired Initiative.
A new India is on the rise and its all about youth and rising aspirations. It’s a India which is fearless about taking risks and doesn’t fear failure. Mercedes-Benz commemorates these young youth inspirational icons through mb. Inspired
Peter Honegg, Managing Director & CEO, Mercedes-Benz India explains: “ As India readies itself for globalization, the young India seeks recognition for their talent & uncompromising attitude which have made many stand up & get recognition in their respective fields. mb Inspired is once such platform which shall recognize these individuals & collaborate with them to spread inspiration. This helps us in communicating our brand values of Best or Nothing seamlessly to the Indian consumers”
Debashis Mitra: Director, Sales & Marketing, Mercedes-Benz India said; “mb. Inspired is an initiative which synergises the Mercedes Benz ethos across various creative , sporting, business and lifestyle universes. The result is a collaborative perspective that fuels new ways of thinking and spreads inspiration.”
Farhan Akhtar, Chetan Bhagat & Masaba Gupta are all reflections of these very brand values which inspire the younger generation to take up new challenges & risks. They demonstrate the philospy of “Best or Nothing” in their own fields & spread inspiration in their peer groups.
The Auto Expo 2012 is taking place in Delhi, India between the 7th and 11th January 2012. The North American International Auto Show – NAIAS 2012 is also starting today 9th January 2012.
